Hard Lures

Hard lures can be one of the best ways to find fish, covering a lot of water fast. Shop your favorite hard lures like crankbaits, jerkbaits, topwater lures and more! Find all your favorite brands at Rogers including Berkley, Jackall, Megabass, Rapala, Spro, Strike King, River2Sea among many others!
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Lures

Inhale Squarebill Crankbait
$2.99
Instinct 105 Floating Jerkbait
$4.99
Irk 75T Lipless Crankbait
$2.99 to $3.99
Irk 75 Lipless Crankbait
$3.99
Intent 62 Crankbait
$2.99
Flicker Shad
$3.99 to $6.49
FireTail Craw
$6.99
Ramble 90 Topwater Lure
$4.99
Racket 65 Topwater Lure
$3.99
Dive-To Crankbait
$7.99
Flicker Minnow
$6.49
Rogers Urge 110 Suspending Jerkbait
$4.99
Original Floater
$8.39 to $10.79
CountDown
$8.09 to $10.49
Money Badger Crankbait
$7.99 to $8.99
Red Eye Shad Crankbait
$6.49 to $6.99
Shad Rap
$9.59
Dredger Crankbait
$9.49 to $10.99
Clickin' Frittside Crankbait
$10.99
Pro Model XD Crankbaits
$6.49 to $14.49
Jointed
$9.49 to $10.49
KVD Square Bill Crankbaits
$5.99
Flicker Shad Shallow
$5.49
Flicker Shad Jointed
$6.49