Dale Morrell originated a bag target design in his garage working day to day as a brick mason in the mid 80's. His goals were to build something he needed as an archer that had easy arrow removal and durability. The objective was to build great products and have even greater customer support. This was the foundation set to Morrell® Targets. Today, our focus is even more strongly keen on keeping our products ahead of the competition by developing new technologies, new designs, and new innovations.